This isn't directly related to Internet Marketing but it is sound advice and can be applied to it and is a useful application for all life's activities and experiences.
1. Life isn't fair, but it's still good.
2. When in doubt, just take the next small step.
3. Life is too short to waste time hating anyone.
4. Don't take yourself so seriously. No one else does.
5. Pay off your credit cards every month.
6. You don't have to win every argument. Agree to disagree.
7. Cry with someone. It's more healing than crying alone.
8. It's OK to get angry with God. He can take it.
9. Save for retirement starting with your first paycheck.
10. When it comes to chocolate, resistance is futile.
11. Make peace with your past so it won't screw up the present.
12. It's OK to let your children see you cry
13. Don't compare your life to others'. You have no idea what their journey is all about.
14. If a relationship has to be a secret, you shouldn't be in it.
15. Everything can change in the blink of an eye. But don't worry; God never blinks.
16. Take a deep breath. It calms the mind.
17. Get rid of anything that isn't useful, beautiful or joyful.
18. Whatever doesn't kill you really does make you stronger.
19. It's never too late to have a happy childhood. But the second one is up to you and no one else.
20. When it comes to going after what you love in life, don't take no for an answer.
21. Burn the candles, use the nice sheets, wear the fancy lingerie. Don't save it for a special occasion. Today is special.
22. Over prepare, then go with the flow.
23. Be eccentric now. Don't wait for old age to wear purple.
24. The most important sex organ is the brain.
25. No one is in charge of your happiness but you.
26. Frame every so-called disaster with these words: 'In five years, will this matter?
27. Always choose life.
28. Forgive everyone everything.
29. What other people think of you is none of your business.
30. Time heals almost everything. Give time time.
31. However good or bad a situation is, it will change.
32. Your job won't take care of you when you are sick. Your friends and parents will. Stay in touch.
33. Believe in miracles.
34. God loves you because of who God is, not because of anything you did or didn't do.
35. Don't audit life. Show up and make the most of it now.
36. Growing old beats the alternative -- dying young.
37. Your children get only one childhood.
38. All that truly matters in the end is that you loved.
39. Get outside every day. Miracles are waiting everywhere.
40. If we all threw our problems in a pile and saw everyone else's, we'd grab ours back.
41. Envy is a waste of time. You already have all you need.
42. The best is yet to come.
43. No matter how you feel, get up, dress up and show up.
44. Yield.
45. Life isn't tied with a bow, but it's still a gift.
Words to live by...
Wednesday, December 31, 2008
Monday, December 29, 2008
Free Ways To Drive Traffic to Your Web Site
You've developed a new Web site. Congratulations! How exciting! Now all you have to do is sit back and watch the business roll in, right? Not really.
Web sites, unlike other marketing tools, have to be publicized. When you write a radio commercial, you pay a radio station to run the ad. When you design a brochure, you give it away. But when you publish a Web site, you must promote it to drive in business.
An excellent way to lead people to your site is to use a specialist. But, even if you hire a search engine positioning specialist to help place you among the Top 10 on Yahoo, there are still many other ways you can promote your site... and they're effective and free!
Links
A study by the Georgia Institute of Technology (GIT) gives us proof. On one site they observed, 84 percent of visitors came in via links from other sites. Be sure you trade links with as many people as you can. You might consider a "Helpful Links" page on your site devoted to just his purpose. One word of caution—be sure the links are appropriate. Arrange to exchange links with companies that are reaching the same target audience. For example, if you are a lawn care company you might exchange links with a landscaper. Another effective idea to incorporate links into your site is a "Testimonials" page.
We all love to receive "praise letters" on our email. Ask permission to use these as testimonials on your Web site. We should be just as liberal with our praises. When you appreciate a product or service, be sure to write a note of thanks. Mention in the letter that the person (or company) is free to use your kind words as a testimonial if they will simply include your name and Web address.
Signatures
Another site observed by the GIT indicated 35 percent of visitors were brought to the site via signature files on email messages they received. Often times this feature is overlooked due to lack of knowledge.
A signature file is a feature most email programs (even free ones) offer. You may type in a message and that statement will be added at the bottom of every email you send. This saves you the time of having to type in the message repeatedly. Usually this feature is found under the heading of "Options" in the email program. One note: be sure to include the "http://" before the Web address so a link will be created for people who receive plain text emails as well as html.
Write Ups
In one instance, 62 percent of visitors came to a site through articles in newspapers and magazines. When sending out your press releases be sure to include your Web address along with other contact information. The same applies for interviews on the radio or public addresses/seminars you may offer.
Other Ways
The most simple of all ways is to tell people. Mention it in conversation. Bring it up when others discuss Web sites they have visited.
Include your Web address on all your business cards. Make it bold. If your business derives most of its revenue from sales made on the web site, be sure the Web address is on the front of the card.
When printing letterhead, include your Web address. Most Web addresses don't take up much space and can be easily incorporated along with the company's physical address and phone number.
Don't forget to mention your Web site in all your advertising efforts. Whether it be a promotional video, television commercial or brochure, make it a point to position your Web address where it is visible. For radio commercials, include it in the copy. A great way to work it in is when providing other ordering information. For example: "...visit us at 1234 Oak Street or log onto 123GetGoing.info."
Be creative! Always remember to include your Web site information in everything you do and your efforts will pay off in additional hits!
Web sites, unlike other marketing tools, have to be publicized. When you write a radio commercial, you pay a radio station to run the ad. When you design a brochure, you give it away. But when you publish a Web site, you must promote it to drive in business.
An excellent way to lead people to your site is to use a specialist. But, even if you hire a search engine positioning specialist to help place you among the Top 10 on Yahoo, there are still many other ways you can promote your site... and they're effective and free!
Links
A study by the Georgia Institute of Technology (GIT) gives us proof. On one site they observed, 84 percent of visitors came in via links from other sites. Be sure you trade links with as many people as you can. You might consider a "Helpful Links" page on your site devoted to just his purpose. One word of caution—be sure the links are appropriate. Arrange to exchange links with companies that are reaching the same target audience. For example, if you are a lawn care company you might exchange links with a landscaper. Another effective idea to incorporate links into your site is a "Testimonials" page.
We all love to receive "praise letters" on our email. Ask permission to use these as testimonials on your Web site. We should be just as liberal with our praises. When you appreciate a product or service, be sure to write a note of thanks. Mention in the letter that the person (or company) is free to use your kind words as a testimonial if they will simply include your name and Web address.
Signatures
Another site observed by the GIT indicated 35 percent of visitors were brought to the site via signature files on email messages they received. Often times this feature is overlooked due to lack of knowledge.
A signature file is a feature most email programs (even free ones) offer. You may type in a message and that statement will be added at the bottom of every email you send. This saves you the time of having to type in the message repeatedly. Usually this feature is found under the heading of "Options" in the email program. One note: be sure to include the "http://" before the Web address so a link will be created for people who receive plain text emails as well as html.
Write Ups
In one instance, 62 percent of visitors came to a site through articles in newspapers and magazines. When sending out your press releases be sure to include your Web address along with other contact information. The same applies for interviews on the radio or public addresses/seminars you may offer.
Other Ways
The most simple of all ways is to tell people. Mention it in conversation. Bring it up when others discuss Web sites they have visited.
Include your Web address on all your business cards. Make it bold. If your business derives most of its revenue from sales made on the web site, be sure the Web address is on the front of the card.
When printing letterhead, include your Web address. Most Web addresses don't take up much space and can be easily incorporated along with the company's physical address and phone number.
Don't forget to mention your Web site in all your advertising efforts. Whether it be a promotional video, television commercial or brochure, make it a point to position your Web address where it is visible. For radio commercials, include it in the copy. A great way to work it in is when providing other ordering information. For example: "...visit us at 1234 Oak Street or log onto 123GetGoing.info."
Be creative! Always remember to include your Web site information in everything you do and your efforts will pay off in additional hits!
Friday, December 26, 2008
The Important Thing to Do While Promoting an Affiliate Program
If you're not building relationship with the affiliate program merchant, you're losing big time. That fact may shock you, especially because signing up with merchants, getting links and other things are all automatic nowadays.
Building an online business is all about relationship. People only buy from those they know, like and trust. That won't happen without a relationship.
When it comes to promoting affiliate products, certainly you can visit the online affiliate resource, get all the creatives you want to put on your site, email copy to send to your list, etc. All of them are available on the site ready to use.
The product owner doesn't have to know a bit about yourself. When you're big enough and making a lot of sales they will notice and perhaps contact you. However, there's no guarantee they'll do that.
Most merchants who know the power of affiliate program appreciate their affiliates as partners, but all of them are very busy recruiting more affiliates or help their best partners, i.e. super affiliates to make more money.
What you can do is introduce yourself. Let them know that you exist. That could be a very strong and effective accountability mechanism. You can't help to perform lousily if you have promised others to help them sell their products, can you?
You don't have to constantly bug them with questions that they already have listed in their site. However, perhaps you can get some information that are not available elsewhere or on the site. When they're going to launch another great products, you will know first.
Perhaps they're willing to share best converting keywords for their products if you want to promote them via pay per click. Or, they can give you examples of sites that are doing well. Not all of them will share such information but there's no harm in trying.
Successful affiliates usually can request for special treatment or higher commission. That would be more natural if you have been building the relationship with the affiliate manager.
Build the relationship. It's one of the best thing you can do for your business.
Building an online business is all about relationship. People only buy from those they know, like and trust. That won't happen without a relationship.
When it comes to promoting affiliate products, certainly you can visit the online affiliate resource, get all the creatives you want to put on your site, email copy to send to your list, etc. All of them are available on the site ready to use.
The product owner doesn't have to know a bit about yourself. When you're big enough and making a lot of sales they will notice and perhaps contact you. However, there's no guarantee they'll do that.
Most merchants who know the power of affiliate program appreciate their affiliates as partners, but all of them are very busy recruiting more affiliates or help their best partners, i.e. super affiliates to make more money.
What you can do is introduce yourself. Let them know that you exist. That could be a very strong and effective accountability mechanism. You can't help to perform lousily if you have promised others to help them sell their products, can you?
You don't have to constantly bug them with questions that they already have listed in their site. However, perhaps you can get some information that are not available elsewhere or on the site. When they're going to launch another great products, you will know first.
Perhaps they're willing to share best converting keywords for their products if you want to promote them via pay per click. Or, they can give you examples of sites that are doing well. Not all of them will share such information but there's no harm in trying.
Successful affiliates usually can request for special treatment or higher commission. That would be more natural if you have been building the relationship with the affiliate manager.
Build the relationship. It's one of the best thing you can do for your business.
Sunday, December 21, 2008
Make Money at Home - How You Can Do It
Are you interested in making money from the comfort of your own home? If so, the good news is that there are many different ways in which you can do this. A lot of people today are looking for ways to earn from home and the internet is perfect for this opportunity.
With the rise of the internet, it’s become easier than ever to actually make a good income from the comfort of your home. There are many opportunities out there that can help you bring in money. However, here are a few of the top ways to make money on the web.
Sell on eBay
One of the best ways to quickly earn money on the web is to sell things on eBay. It is true that one man’s junk is another man’s treasure and a lot of people have been selling on eBay and making a successful and lucrative business out of it.
You can sell products on eBay if you want to earn from home but you can also set up websites pointing to eBay, which means that you are an eBay affiliate. There are also different ways to find the products that you want to sell. You can sell unwanted things in your house or maybe visit used stores, yard sales and discount stores to find items that you can sell online to make money.
Become an Affiliate Marketer
Affiliate marketing is one of the best ways you can make money at home. In fact, it’s actually one of the top money making businesses out there today. Although not everyone makes their fortune this way, with some work you can make a good income if you are marketing good products.
To become successful with affiliate marketing you will have to work on your business. You cannot just open this business and make money. It will take work and patience. However, if you are dedicated to your cause you will succeed, since it is one of the leading online money making opportunities.
If you are a great writer and you can get involved in good niches, it can truly bring in quite a bit of money for you. Of course, if you’re just trying to make a quick buck, this is not going to be the right choice for you. You have to have knowledge in the area you are writing about to be successful.
Write a Blog
Creating and starting a blog is another excellent way you can earn money from home. Blogging has become extremely popular today. Although blogging is an excellent way to bring in income, it does take time to build it up.
These are just a few of the top ways to make money online and many people use one of these methods to make extra money. Whether you choose to sell on eBay, give affiliate marketing a go or start a blog, each of these methods have great potential. Decide which one you want to do and dive in. Making money at home is possible as long as you choose a money making option wisely and are prepared to work hard.
Did you Miss Out on the .COM Boom?
The first wave of the .COM boom has come and gone. If you were in tune to the opportunities of the day AND you were very lucky, you likely would not be reading this right now. Instead, you would be resting comfortably “on the other side” as some call it “The place where the grass IS greener,” simply because you would have the financial freedom, time, and peace to sit and watch it grow, if that were your desire.
The “Internet Land Rush” is On.
What I am about to show you is an offer the likes of which you have NEVER seen before, nor will you likely ever see again: For a very LIMITED TIME, you may register for FREE with the world’s next big Internet giant, and stake your claim in “The Internet Land Rush.” But get started now, BEFORE IT’S TOO LATE…
The Short Movie Will Change Your Life.
Imagine if there was a production company that could potentially pay you for every time you referred someone to watch their movie.
What if something so simple was able to provide you with a legitimate, LIFELONG MONTHLY INCOME and it was backed by a debt free, Inc500 listed corporation.
Every hour of every day, thousands of people worldwide are watching a short 7 minute animated movie online and their lives are changing for the better, forever.
All over the globe, people are making hundreds and even THOUSANDS OF D0LLAR$ EACH MONTH just by referring people to this movie.
Are YOU going to just pass this up without seeing what it’s all about?
Start Making Money Right Now, for FREE!
Just moments from now, you will be able to refer people to this movie yourself. You will have a web page identical to the one I am about to show you, tracked to YOU, that you can give to anyone on the planet.
It’s Totally Automated. That Means: No Selling.
You will simply enter the names and email addresses of people you know and an invitation to watch the movie will be emailed to them immediately. You will then see in “real time” who has watched the movie and when they watched it, as well as how much money you will be paid.
Unlimited Leads. Unlimited Income Potential.
Every day, 100,000’s of people are looking for ways to make money. They enter their names and email addresses on 100’s of websites around the world, hoping to find that one golden opportunity.
After you have invited everyone you personally know with the automated email invitation system, you may decide to acquire a list of these opportunity seekers who are hungry to make money online. You will be given access to a virtually unlimited supply of these leads for just pennies each.
Let Your Hair Down & Take a Ride in a New Ferrari!
Don’t wait. And most importantly:
::DO NOT MISS OUT AGAIN::
Go to my website below, fill out the “ticket” information at the bottom of the page, TURN UP YOUR SPEAKERS and fasten your seatbelt. Push the “Let Me In!” button and get ready for the ride of your life…
DO IT NOW! Join me and thousands of others on the “other side” where the grass is greener…
Are you Ready? 1-2-3 Get Going! NOW! Go to: http://CreativeEnterprise.ws
See you on the other side!
The “Internet Land Rush” is On.
What I am about to show you is an offer the likes of which you have NEVER seen before, nor will you likely ever see again: For a very LIMITED TIME, you may register for FREE with the world’s next big Internet giant, and stake your claim in “The Internet Land Rush.” But get started now, BEFORE IT’S TOO LATE…
The Short Movie Will Change Your Life.
Imagine if there was a production company that could potentially pay you for every time you referred someone to watch their movie.
What if something so simple was able to provide you with a legitimate, LIFELONG MONTHLY INCOME and it was backed by a debt free, Inc500 listed corporation.
Every hour of every day, thousands of people worldwide are watching a short 7 minute animated movie online and their lives are changing for the better, forever.
All over the globe, people are making hundreds and even THOUSANDS OF D0LLAR$ EACH MONTH just by referring people to this movie.
Are YOU going to just pass this up without seeing what it’s all about?
Start Making Money Right Now, for FREE!
Just moments from now, you will be able to refer people to this movie yourself. You will have a web page identical to the one I am about to show you, tracked to YOU, that you can give to anyone on the planet.
It’s Totally Automated. That Means: No Selling.
You will simply enter the names and email addresses of people you know and an invitation to watch the movie will be emailed to them immediately. You will then see in “real time” who has watched the movie and when they watched it, as well as how much money you will be paid.
Unlimited Leads. Unlimited Income Potential.
Every day, 100,000’s of people are looking for ways to make money. They enter their names and email addresses on 100’s of websites around the world, hoping to find that one golden opportunity.
After you have invited everyone you personally know with the automated email invitation system, you may decide to acquire a list of these opportunity seekers who are hungry to make money online. You will be given access to a virtually unlimited supply of these leads for just pennies each.
Let Your Hair Down & Take a Ride in a New Ferrari!
Don’t wait. And most importantly:
::DO NOT MISS OUT AGAIN::
Go to my website below, fill out the “ticket” information at the bottom of the page, TURN UP YOUR SPEAKERS and fasten your seatbelt. Push the “Let Me In!” button and get ready for the ride of your life…
DO IT NOW! Join me and thousands of others on the “other side” where the grass is greener…
Are you Ready? 1-2-3 Get Going! NOW! Go to: http://CreativeEnterprise.ws
See you on the other side!
Good News !
As the economy shrinks and more Americans lose their jobs, some people are turning to direct selling to bring in a little extra cash. And, in this case, what’s good for the consumer is very good for the seller.
“For most people, direct selling is a part-time endeavor, a supplement to an already existing income,” says Amy Robinson, vice president of communications and media relations at the Direct Selling Association, a national trade group representing more than 200 companies. “It’s a couple hours per month, and in a tough economy, it offers a little extra padding to their bank account.”
Those couple of hours can add up. In fact, direct-selling revenue tends to reflect the economy, except during recessions. According to the Direct Selling Association, the direct-sales industry operates at 5% higher growth than gross domestic product when the economy contracts.
“For most people, direct selling is a part-time endeavor, a supplement to an already existing income,” says Amy Robinson, vice president of communications and media relations at the Direct Selling Association, a national trade group representing more than 200 companies. “It’s a couple hours per month, and in a tough economy, it offers a little extra padding to their bank account.”
Those couple of hours can add up. In fact, direct-selling revenue tends to reflect the economy, except during recessions. According to the Direct Selling Association, the direct-sales industry operates at 5% higher growth than gross domestic product when the economy contracts.
How to Attract Visitors to Your Website
TOO MANY WEB MARKETERS work on the if-you-build-it-they-will-come model. They won't. Once you build a Web site you must give them a reason to come. A Web site is a passive form of marketing: providing a signboard which points visitors to your products and services. To be most effective, a Web site should be used in conjunction with seven active forms of marketing which we will examine briefly in this article. Just how do small business people on a limited budget entice visitors to their Web site?
First, advertise your Web site to Web search engines that index the Web, such as Yahoo, Lycos, WebCrawler, and InfoSeek. The actual registration process can be deceptively simple. A service called SubmitIt! (http://www.submit-it.com) provides a way to submit information to approximately 15 of the most important indexes. If you do this late at night when Internet traffic is at its lowest, you can transmit your business's on-line address and description to all of these within three-quarters of an hour. Done right, a person who is seeking a consulting engineer in Northern California with experience in large electrical systems will quickly locate your name. Widget customers will be able to pick you out from the increasing crowd of on-line vendors.
The danger is that the untutored can construct a carelessly-written 25-word or 200-character marketing description that blows their opportunity to be seen by vast blocks of potential customers. These 25 words must be written to include the chief keywords by which customers would locate you. If you want to change your description in a month or two, it takes much longer than an hour to contact each of the services separately, and then convince or nag them into making changes.
2. Second, you must give them a good reason to come. A tried-and-true marketing approach is to offer something of value for free. A number of well-financed corporate Web sites offer an entertaining fare which changes constantly. While most small business Web marketers can't afford to compete, you can afford to offer valuable information. If you take the time to provide up-to-date information about your industry, for example, you'll find people returning again and again to your site, each time increasing their chances of doing business with you.
3. A third approach is to find industry-wide linking pages and negotiate reciprocal links to and from their Web pages. Your trade association probably lists members. Several on-line craft centers, for example, offer free links to other crafters. If you are a hotel, be sure to get a link with "All the Hotels on the Web" Consultants will seek links with The Expert Marketplace, or try for a listing in the Virtual Trade Show. The entire list can seem endless, but specific for each industry. Surf the net enough to find which are the key sites for your field, and then seek links there.
But be judicious in your use of out-going links. You've just got those people in your door; don't quickly send them away again.
4. A fourth method is to purchase Web advertising--usually a rectangle ad with a clickable link to your site on a carefully-selected, high-volume Web site. A certain percentage of their thousands of visitors will explore you Web site, and hopefully like what they find. A whole industry has sprung up to act as brokers for such ads. A couple to consider are WPRC (http://www.wprc.com) and WebConnect (http://www.webconnect.com). Small business people will need to find ways to test the effect of specific ads on the bottom line, perhaps by sending people from each ad to a different Web page "front door" so you can monitor traffic from each ad.
5. A fifth important way to let people know about your Web site is to become active in several of the thousands of Internet news groups and mailing lists. Find the groups that are most likely to be frequented by your potential customers--groups can be very narrowly targeted--and join in the discussion. You might find groups that relate to your industry by doing a bit of research with DejaNews (http://www.dejanews.com), which searches messages about particular topics or companies voiced in thousands of news groups and mailing lists.
"Lurk" for a few weeks so you understand the particular culture of the group you are targeting. Then find ways to add constructive comments to the discussion. At the bottom of each message include a "signature"--a 4- to 8-line mini-advertisement with your product, phone number, and Web address. Every time you contribute to the discussion, your mini-ad is seen by hundreds. You'll find considerable fruit this way, but like anything, it comes in response to hard work and persistence. Resist the temptation to send bulk e-mail messages to dozens of news groups--"spamming" in Internet parlance. People do it, but while it may bring customers, it doesn't offer the solid reputation and respect which will build your business in the long run.
6. Sixth, make your Web site part of one or more of the many "malls." Businesses in physical shopping malls benefit from the traffic flow of multitudes window shopping. The same can be true on-line.
Some malls only include businesses who subscribe to a particular Internet Service Provider (ISP) or pay a fee or percentage of their gross revenues. Others take any business that fits their particular criteria. Dave Taylor, for example, developed The Internet Mall (http://www.internet-mall.com/), a collection of upwards of 30,000+ businesses that meet under one roof. The mall is illusory, however, since businesses in the mall are hosted on separate ISP sites all over the world. Perhaps the largest mall, if you will, is Yahoo (http://www.yahoo.com), which doesn't charge anything, but gets its revenues through advertising. Make sure you have a good link there.
7. Finally, include your e-mail and Web addresses on all your company's print literature, stationery, and display advertising. If people believe they can find out more about your products or services by looking on-line, many will do so.
There you have it, seven important ways to increase traffic to your company's Web site. If you use most or all of these forms of marketing, the chances are that two years from now you'll be bragging about your foresight in developing a Web site when you did, rather than trashing Web marketing as just another fad where you threw good money after bad.
First, advertise your Web site to Web search engines that index the Web, such as Yahoo, Lycos, WebCrawler, and InfoSeek. The actual registration process can be deceptively simple. A service called SubmitIt! (http://www.submit-it.com) provides a way to submit information to approximately 15 of the most important indexes. If you do this late at night when Internet traffic is at its lowest, you can transmit your business's on-line address and description to all of these within three-quarters of an hour. Done right, a person who is seeking a consulting engineer in Northern California with experience in large electrical systems will quickly locate your name. Widget customers will be able to pick you out from the increasing crowd of on-line vendors.
The danger is that the untutored can construct a carelessly-written 25-word or 200-character marketing description that blows their opportunity to be seen by vast blocks of potential customers. These 25 words must be written to include the chief keywords by which customers would locate you. If you want to change your description in a month or two, it takes much longer than an hour to contact each of the services separately, and then convince or nag them into making changes.
2. Second, you must give them a good reason to come. A tried-and-true marketing approach is to offer something of value for free. A number of well-financed corporate Web sites offer an entertaining fare which changes constantly. While most small business Web marketers can't afford to compete, you can afford to offer valuable information. If you take the time to provide up-to-date information about your industry, for example, you'll find people returning again and again to your site, each time increasing their chances of doing business with you.
3. A third approach is to find industry-wide linking pages and negotiate reciprocal links to and from their Web pages. Your trade association probably lists members. Several on-line craft centers, for example, offer free links to other crafters. If you are a hotel, be sure to get a link with "All the Hotels on the Web" Consultants will seek links with The Expert Marketplace, or try for a listing in the Virtual Trade Show. The entire list can seem endless, but specific for each industry. Surf the net enough to find which are the key sites for your field, and then seek links there.
But be judicious in your use of out-going links. You've just got those people in your door; don't quickly send them away again.
4. A fourth method is to purchase Web advertising--usually a rectangle ad with a clickable link to your site on a carefully-selected, high-volume Web site. A certain percentage of their thousands of visitors will explore you Web site, and hopefully like what they find. A whole industry has sprung up to act as brokers for such ads. A couple to consider are WPRC (http://www.wprc.com) and WebConnect (http://www.webconnect.com). Small business people will need to find ways to test the effect of specific ads on the bottom line, perhaps by sending people from each ad to a different Web page "front door" so you can monitor traffic from each ad.
5. A fifth important way to let people know about your Web site is to become active in several of the thousands of Internet news groups and mailing lists. Find the groups that are most likely to be frequented by your potential customers--groups can be very narrowly targeted--and join in the discussion. You might find groups that relate to your industry by doing a bit of research with DejaNews (http://www.dejanews.com), which searches messages about particular topics or companies voiced in thousands of news groups and mailing lists.
"Lurk" for a few weeks so you understand the particular culture of the group you are targeting. Then find ways to add constructive comments to the discussion. At the bottom of each message include a "signature"--a 4- to 8-line mini-advertisement with your product, phone number, and Web address. Every time you contribute to the discussion, your mini-ad is seen by hundreds. You'll find considerable fruit this way, but like anything, it comes in response to hard work and persistence. Resist the temptation to send bulk e-mail messages to dozens of news groups--"spamming" in Internet parlance. People do it, but while it may bring customers, it doesn't offer the solid reputation and respect which will build your business in the long run.
6. Sixth, make your Web site part of one or more of the many "malls." Businesses in physical shopping malls benefit from the traffic flow of multitudes window shopping. The same can be true on-line.
Some malls only include businesses who subscribe to a particular Internet Service Provider (ISP) or pay a fee or percentage of their gross revenues. Others take any business that fits their particular criteria. Dave Taylor, for example, developed The Internet Mall (http://www.internet-mall.com/), a collection of upwards of 30,000+ businesses that meet under one roof. The mall is illusory, however, since businesses in the mall are hosted on separate ISP sites all over the world. Perhaps the largest mall, if you will, is Yahoo (http://www.yahoo.com), which doesn't charge anything, but gets its revenues through advertising. Make sure you have a good link there.
7. Finally, include your e-mail and Web addresses on all your company's print literature, stationery, and display advertising. If people believe they can find out more about your products or services by looking on-line, many will do so.
There you have it, seven important ways to increase traffic to your company's Web site. If you use most or all of these forms of marketing, the chances are that two years from now you'll be bragging about your foresight in developing a Web site when you did, rather than trashing Web marketing as just another fad where you threw good money after bad.
Saturday, December 20, 2008
Friday, December 19, 2008
5 Steps To Create An Affiliate Cash Business
If you are considering entering affiliate marketing, you'd definitely want to have a solid system in place that allows you to do two things: capture leads and generate sales. Here are the 5 steps to allow you to achieve both really quickly:
Step 1 - Choose A Niche
A good niche for affiliate marketing is simply one where people are buying products, and lots of it! A niche that has plenty of repeat purchases is preferred. If your niche has lots of continuity programs like membership sites, it will be a good consideration because promoting continuity programs means a residual income every month!
Step 2 - Create A Free Offer
Create a free offer to capture leads. This can be a free report, a free audio, or a free video. This free offer should be so good that you could sell it! It's easy to create a free report.
Step 3 - Build An Opt-In Page
An opt-in page has one purpose only - to capture subscribers. It usually has a headline, some bullets explaining the benefits of your free offer and your opt-in form. You'd need an autoresponder to generate your opt-in form.
Step 4 - Send Traffic To Your Opt-In Page
Now it's time to send traffic to your opt-in page and start building your list! The ways to send traffic to my websites are: article marketing, pay-per-click marketing and forum marketing.
Step 5 - Send Follow-Up Emails
Step 1 - Choose A Niche
A good niche for affiliate marketing is simply one where people are buying products, and lots of it! A niche that has plenty of repeat purchases is preferred. If your niche has lots of continuity programs like membership sites, it will be a good consideration because promoting continuity programs means a residual income every month!
Step 2 - Create A Free Offer
Create a free offer to capture leads. This can be a free report, a free audio, or a free video. This free offer should be so good that you could sell it! It's easy to create a free report.
Step 3 - Build An Opt-In Page
An opt-in page has one purpose only - to capture subscribers. It usually has a headline, some bullets explaining the benefits of your free offer and your opt-in form. You'd need an autoresponder to generate your opt-in form.
Step 4 - Send Traffic To Your Opt-In Page
Now it's time to send traffic to your opt-in page and start building your list! The ways to send traffic to my websites are: article marketing, pay-per-click marketing and forum marketing.
Step 5 - Send Follow-Up Emails
Send follow-up emails to your list with relevant affiliate offers. Remember to send quality information or your members will unsubscribe!
Monday, December 15, 2008
How To Weed Out Losing Affiliate Programs From the Start
Little things often matter a lot. We've seen it. How little contributions and actions could change a life or two. It applies to business as well.
Take affiliate marketing. Sometimes being able to know if an affiliate program is really the kind of program you'd like to do business with or otherwise is a matter of sending simple emails to see their response.
Think about it. Affiliate managers who appreciate their affiliates as associates and business partners are going to respond to emails no matter how busy they are because communication and relationship are important to them.
On the other hand, if they fail to reply to your emails repeatedly, perhaps they focus on money more than the long business opportunities that result from solid business relationship.
The best way to illustrate this by taking an example. For small affiliate program who depends on a few affiliates or joint venture partners to promote their products, often it depends solely on the kind of relationship they have with the partners.
Nowadays, anyone working from home can establish an affiliate program. What makes others spend their time and help you promote your products? Sometimes the only reason is money but more often affiliates now seek for long term business. They want you to promote their products too.
Perhaps they expect someday they'll be able to do a business project together with you. It may sound pretentious, but aren't all business relationship like that? Without such bond, affiliates are less likely to promote your products as if they are their own products.
Don't get me wrong. If they fail to reply to your email the first time, don't worry about it. I don't recommend that you judge them immediately. Many merchants receive countless numbers of emails daily and take time to sift through them and weed out the spam.
The over aggressive email filters often eat up legitimate emails too. Try sending the second email. Wait and see if they respond.
Another important thing is the message in the communication. If you ask things that are already in their web sites, sometimes that's just a waste of time for both parties. By all means respect their time. Ask good questions. They'll more likely answer those.
Take affiliate marketing. Sometimes being able to know if an affiliate program is really the kind of program you'd like to do business with or otherwise is a matter of sending simple emails to see their response.
Think about it. Affiliate managers who appreciate their affiliates as associates and business partners are going to respond to emails no matter how busy they are because communication and relationship are important to them.
On the other hand, if they fail to reply to your emails repeatedly, perhaps they focus on money more than the long business opportunities that result from solid business relationship.
The best way to illustrate this by taking an example. For small affiliate program who depends on a few affiliates or joint venture partners to promote their products, often it depends solely on the kind of relationship they have with the partners.
Nowadays, anyone working from home can establish an affiliate program. What makes others spend their time and help you promote your products? Sometimes the only reason is money but more often affiliates now seek for long term business. They want you to promote their products too.
Perhaps they expect someday they'll be able to do a business project together with you. It may sound pretentious, but aren't all business relationship like that? Without such bond, affiliates are less likely to promote your products as if they are their own products.
Don't get me wrong. If they fail to reply to your email the first time, don't worry about it. I don't recommend that you judge them immediately. Many merchants receive countless numbers of emails daily and take time to sift through them and weed out the spam.
The over aggressive email filters often eat up legitimate emails too. Try sending the second email. Wait and see if they respond.
Another important thing is the message in the communication. If you ask things that are already in their web sites, sometimes that's just a waste of time for both parties. By all means respect their time. Ask good questions. They'll more likely answer those.
Saturday, December 13, 2008
Network Marketing Pay Plans - Which Ones Are Best?
What’s the very BEST kind of Compensation Plan the network marketing industry has to offer? There’s nothing difficult or mysterious about figuring it out. And you don’t have to spend weeks and weeks doing arduous research on pay plans to know that it’s the right one for you. The answer may not be what you expect.
Since 96% of network marketers are Part Time people, the best comp plan had better be one that’s designed to pay those folks, wouldn’t ya say? Forget about the plans that only pay the “heavy hitters”. Chances are, you’re not in that group. Very few
You’ll want to look for a pay plan that pays you the MOST amount of money with the LEAST amount of people in your organization (downline) … Period.
Let’s say that you’re about to begin a new job …
You’d never, ever take any work and not know what you’ll make per hour or per week or per month. What you’re paid is your #1 or #2 question. Not the case in network marketing. People get into network marketing without knowing the answer to that question. They know how much they WANT, but they usually have no idea what kind of production it will take to produce the income they want. It’s not that hard to figure out, so there’s no reason not to do it. For any income goal - let’s say it’s $10,000/month - you will need a certain sales volume in your business. Find out what that is. Let’s call that X. Next, you need to find out what the average volume per current distributor is. Some people order irregularly, some people don’t order. What is the actual average monthly volume per distributor? Let’s call that Y. Just divide X by Y to know how many people you need in your business to make the income you want. If you need 400 reps to achieve $10,000 a month, you can plan how to do that. If it takes 3,000 distributors to make $10,000 a month, then you’ll need a different plan. But you can’t plan unless you know how many reps you will need.
Since 96% of network marketers are Part Time people, the best comp plan had better be one that’s designed to pay those folks, wouldn’t ya say? Forget about the plans that only pay the “heavy hitters”. Chances are, you’re not in that group. Very few
You’ll want to look for a pay plan that pays you the MOST amount of money with the LEAST amount of people in your organization (downline) … Period.
Let’s say that you’re about to begin a new job …
You’d never, ever take any work and not know what you’ll make per hour or per week or per month. What you’re paid is your #1 or #2 question. Not the case in network marketing. People get into network marketing without knowing the answer to that question. They know how much they WANT, but they usually have no idea what kind of production it will take to produce the income they want. It’s not that hard to figure out, so there’s no reason not to do it. For any income goal - let’s say it’s $10,000/month - you will need a certain sales volume in your business. Find out what that is. Let’s call that X. Next, you need to find out what the average volume per current distributor is. Some people order irregularly, some people don’t order. What is the actual average monthly volume per distributor? Let’s call that Y. Just divide X by Y to know how many people you need in your business to make the income you want. If you need 400 reps to achieve $10,000 a month, you can plan how to do that. If it takes 3,000 distributors to make $10,000 a month, then you’ll need a different plan. But you can’t plan unless you know how many reps you will need.
New Bloggers Advice
In every bloggers life comes a special day - the day they first launch a new blog. Now unless you went out and purchased someone else's blog chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that''s about as far you went when it comes to finding readers.
Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.
It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called "traction", which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.
1. Write at least five major "pillar" articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good "how-to" lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
2. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.
You don't have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.
3. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that's the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).
4. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.
Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.
5. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger's article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it's sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.
This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.
6. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.
7. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers. To find the right blog carnival for your blog, do a search for a Blog Carnival.
8. Submit your blog to a Blog Top Site. To be honest this tip is not going to bring in a flood of new readers but it's so easy to do and only takes five minutes so it's worth the effort. Go to the Blog Top Site, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!
9. Submit your articles to an Ezine Article. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it''s worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to an Ezine Article. Your article then becomes available to other people who can republish your article on their website or in their newsletter.
How you benefit is through what is called your "Resource Box". You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.
10. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it's certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.
This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.
To get more information about Blog Mastermind click this link: www.BlogMastermind.com
Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.
It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called "traction", which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.
Top 10 Tips
1. Write at least five major "pillar" articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good "how-to" lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
2. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.
You don't have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.
3. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that's the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).
4. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.
Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.
5. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger's article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it's sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.
This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.
6. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.
7. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers. To find the right blog carnival for your blog, do a search for a Blog Carnival.
8. Submit your blog to a Blog Top Site. To be honest this tip is not going to bring in a flood of new readers but it's so easy to do and only takes five minutes so it's worth the effort. Go to the Blog Top Site, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!
9. Submit your articles to an Ezine Article. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it''s worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to an Ezine Article. Your article then becomes available to other people who can republish your article on their website or in their newsletter.
How you benefit is through what is called your "Resource Box". You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.
10. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it's certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.
This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.
To get more information about Blog Mastermind click this link: www.BlogMastermind.com
Friday, December 12, 2008
Q & A
Here's an interesting video clip with information and answers regarding the two questions that always seem to be asked about MLM and Network Marketing.
Monday, December 8, 2008
Good News!
For those of us in Network Marketing, there's good news, and there's bad news - and the great news is that, for us, they're both good news.
State of the Industry In good economic times, people are less interested in career alternatives but they can easily afford to buy more consumer goods. In bad times, they crave new business opportunities. Today, we could soon be facing global recession - and tremendous worldwide opportunities for you.
The U.S. economy is cracking apart due to mortgage meltdowns and rising fuel costs (energy) that are causing great concern worldwide. Fears are that an American economic dive will hurt the entire world economy.
U.S. and worldwide, people are beginning to worry. Once they start worrying, they quit spending money. This "psychology of fear" fuels bigger recessions. I'm not saying there is going to be a depression, which is much worse than a recession. What I am predicting is higher unemployment and underemployment - good people forced to work for less money than their qualifications would warrant. Translated: pushed to work for trashcan wages.
When recession hits, those with any intelligence are going to scramble to find alternative sources of income. In their frantic searches, they are going to find that the best of all alternatives is Network Marketing.
Understanding the relationship between low-cost entrepreneurship and economics is important. During the past few years, the world economic boom has made people complacent. In the U.S., the jobless rate dropped to all-time lows of less than five percent. People had to be sick, lame, or lazy not to get a job. Hamburger flippers got higher-paying jobs, such as assembling computers, and their incomes rose. Rather than looking for an alternative to a job or seeking extra income, these folks sat around and watched television.
When recession hits, those with any intelligence are going to scramble to find alternative sources of income. In their frantic searches, they are going to find that the best alternative is MLM also known as Network Marketing.
The growth of several major Network Marketing companies operating during the recession of 1973-75 were not doing badly when the recession started, they had a fair amount of growth. However, when the recession came, they took off like rockets!
During the early 2000's recession (officially starting in November 2001), MLM company growth rates jumped higher than they were before the recession. This was due to two reasons:
(1) Fear leads people to new income sources and they WORK the opportunity, not watch TV.
(2) The doubt of the recession lingers in the minds of people so there is an "aftereffect".
During the recession companies grew an excited distributor base, recruiting more new people that lead to exponential growth.
Something to think about...
State of the Industry In good economic times, people are less interested in career alternatives but they can easily afford to buy more consumer goods. In bad times, they crave new business opportunities. Today, we could soon be facing global recession - and tremendous worldwide opportunities for you.
The U.S. economy is cracking apart due to mortgage meltdowns and rising fuel costs (energy) that are causing great concern worldwide. Fears are that an American economic dive will hurt the entire world economy.
U.S. and worldwide, people are beginning to worry. Once they start worrying, they quit spending money. This "psychology of fear" fuels bigger recessions. I'm not saying there is going to be a depression, which is much worse than a recession. What I am predicting is higher unemployment and underemployment - good people forced to work for less money than their qualifications would warrant. Translated: pushed to work for trashcan wages.
When recession hits, those with any intelligence are going to scramble to find alternative sources of income. In their frantic searches, they are going to find that the best of all alternatives is Network Marketing.
Understanding the relationship between low-cost entrepreneurship and economics is important. During the past few years, the world economic boom has made people complacent. In the U.S., the jobless rate dropped to all-time lows of less than five percent. People had to be sick, lame, or lazy not to get a job. Hamburger flippers got higher-paying jobs, such as assembling computers, and their incomes rose. Rather than looking for an alternative to a job or seeking extra income, these folks sat around and watched television.
When recession hits, those with any intelligence are going to scramble to find alternative sources of income. In their frantic searches, they are going to find that the best alternative is MLM also known as Network Marketing.
The growth of several major Network Marketing companies operating during the recession of 1973-75 were not doing badly when the recession started, they had a fair amount of growth. However, when the recession came, they took off like rockets!
During the early 2000's recession (officially starting in November 2001), MLM company growth rates jumped higher than they were before the recession. This was due to two reasons:
(1) Fear leads people to new income sources and they WORK the opportunity, not watch TV.
(2) The doubt of the recession lingers in the minds of people so there is an "aftereffect".
During the recession companies grew an excited distributor base, recruiting more new people that lead to exponential growth.
Something to think about...
Happy Holidays!
I wanted to take time to wish all of my friends and associates the very best this holiday season. This year has been an especially difficult one mostly due to the declining economy. However, this has created an opportunity for those of us involved in Network Marketing.
This coming year holds so much promise for our continued success and looks really great for everything we have hoped would happen to surpass the goals we have set.
This coming year holds so much promise for our continued success and looks really great for everything we have hoped would happen to surpass the goals we have set.
Definition of Direct Sales
Direct selling is a retail channel for the distribution of goods and services. At a basic level it may be defined as marketing and selling products, person-to-person away from a fixed retail location. Sales are typically made through party plan and other personal contact arrangements. A text book definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs."
The industry is global and growing. Recent figures show almost fifty-five million people are involved and in 2007 it is estimated that worldwide retail sales accounted for more than US$111 Billion.
At its best, direct selling can be an opportunity for individuals to find fulfillment, express their entrepreneurial talents and gain financial independence. At its worst, it can become a kind of pyramid scheme.
Some direct selling associations, for example the Bundesverband Direktvertrieb Deutschland, the direct selling association of Germany, have given themselves codes of conduct which lead to a fair partnership both with customers and salesmen. Most of the national direct selling associations are represented in the World Federation of Direct Selling Associations (WFDSA).
Direct Selling is distinct from Direct Marketing because it is about individual sales agents reaching and dealing directly with clients. Direct Marketing is about business organisations seeking a relationship with their customers without going through an agent/consultant or retail oulet.
The industry is global and growing. Recent figures show almost fifty-five million people are involved and in 2007 it is estimated that worldwide retail sales accounted for more than US$111 Billion.
At its best, direct selling can be an opportunity for individuals to find fulfillment, express their entrepreneurial talents and gain financial independence. At its worst, it can become a kind of pyramid scheme.
Some direct selling associations, for example the Bundesverband Direktvertrieb Deutschland, the direct selling association of Germany, have given themselves codes of conduct which lead to a fair partnership both with customers and salesmen. Most of the national direct selling associations are represented in the World Federation of Direct Selling Associations (WFDSA).
Direct Selling is distinct from Direct Marketing because it is about individual sales agents reaching and dealing directly with clients. Direct Marketing is about business organisations seeking a relationship with their customers without going through an agent/consultant or retail oulet.
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